Sales Enablement

Insights on sales enablement, training, coaching, and roleplay. Learn how sales teams use video to improve onboarding, practice real-world scenarios, and close more deals.

Sales Role Play Scenarios (With Scripts + Interactive Examples)
Sales role play is most useful when it functions as structured practice that improves execution, not a one-time training activity. This guide shows how sales enablement teams can use AI coaching to run role plays that transfer to live deals, using realistic scenarios, observable behaviors, and consistent evaluation.
Read more

Sales Enablement in the Flow of Work
Sales enablement teams invest heavily in training to reduce execution risk. Yet many organizations still lack clear visibility into who is truly ready to perform. This article reframes sales enablement as revenue infrastructure and explains why scalable feedback is the missing foundation for measurable readiness.
Read more

How to Upgrade Your Sales Enablement Strategy with Synthesia
Transform sales enablement with AI video. Reduce training costs, localize fast, and improve win rates using scalable, interactive content in Synthesia.
Read more

AI Sales Enablement: Use Cases, Benefits, and Implementation
AI sales enablement is moving enablement from static content to in-workflow delivery. This guide explains the core use cases, the benefits enterprise teams care about, and how to implement AI responsibly with governance and consistency.
Read more

The importance of sales training according to leading experts
Discover the ROI-boosting power and benefits of sales training from top experts. Increase revenue, loyalty, and skills with sales training.
Read more

5 Sales Enablement Trends to Watch in 2026 (+ Next Steps)
Sales enablement is shifting from content libraries to systems that improve execution. This post breaks down five trends shaping 2026, the stats behind them, and one practical takeaway for each trend to help revenue teams scale readiness, consistency, and measurable impact.
Read more

14 Best Types of Sales Enablement Content
Discover the 14 best types of sales enablement content to empower your sales team and secure deals. Explore training videos, sell sheets, webinars & more.
Read more